xysoom Kıdemli Üye
Kayıt Tarihi: 13-Kasım-2019 Gönderilenler: 61
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Gönderen: 03-Nisan-2021 Saat 09:08 | Kayıtlı IP
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Smoke-Free Nicotine Products Like The IQOS Heat-Not-Burn
System
When Philip Morris International (PMI) reacted to the
Food and Drug Administration’s (FDA) approval of a
modified risk tobacco product marketing order for its
proprietary IQOS heat-not-burn product, it heralded it as
a broader public health victory.To get more news about
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The FDA confirmed that IQOS eliminates a traditional
cigarette’s burning characteristics by heating the
tobacco sticks to a vapor aerosol.
This product is said to significantly reduce the
production of harmful and potentially harmful chemicals
adding that the company was able to demonstrate that IQOS
reduces a human body’s exposure to toxic substances,
marking the modification of risk characteristics in the
product. It is crucial to note that these sorts of smoke-
free nicotine products are not free of risks onto the
body, as they still demonstrate modified risks.
“Data submitted by the company shows that marketing
these particular products with the authorized information
could help addicted adult smokers transition away from
combusted cigarettes and reduce their exposure to harmful
chemicals, but only if they completely switch,” said
Mitch Zeller, director of the FDA’s Center for Tobacco
Products.
The FDA hasn’t ruled that IQOS is safer than cigarettes,
to reiterate. Note that the order, still, doesn’t mean
that IQOS is still a viable means for people to quit
smoking and reaching complete nicotine cessation. That
said, the IQOS MRTP marketing order is a benchmark case
of how the regulatory processes under the Tobacco Control
Act work.
Swedish Match AB is the first and only other company to
obtain MRTP marketing orders from the FDA for varieties
of their snus tobacco and nicotine pouch products. If
anything, the process works and still present a favorable
outcome for many companies trying to comply with the
mandatory PMTA regulations.
Barring the challenges small companies face with PMTA,
the opportunity for products to confirm modified risk
characteristics is a promising prospect. Electronic
cigarettes and vaping devices are still considered a
safer alternative to cigarettes by public health groups.
Public Health England, notably, endorses regulated e-
cigarettes as 95 percent safer than cigarettes. Food and
Drug Administration and the Centers for Disease Control
and Prevention scientists note that these products are
somewhat safer than cigarettes.
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