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Kayıt Tarihi: 13-Kasım-2019 Gönderilenler: 61
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Gönderen: 03-Nisan-2021 Saat 08:59 | Kayıtlı IP
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Reynolds launching heat-not-burn cigarette
Reynolds American is launching a cigarette that heats
rather than burns tobacco, hoping to capitalize on the
growing appetite for alternatives to traditional
smokes.To get more news about
HNB, you can visit
hitaste.net official website.
The nation's second-biggest tobacco company said Monday
it would begin selling Revo — a cigarette that uses a
carbon tip that heats tobacco after being lit — in
Wisconsin in February. The company, based in Winston-
Salem, N.C., said the cigarette was a "repositioning" of
its Eclipse product first launched in the mid-1990s with
minimal success.
The surging e-cigarette or vapor industry has
reinvigorated the interest for cigarette alternatives,
including products like Revo and its predecessor Eclipse
that smokers once considered foreign. Even though the
products left no lingering odor and didn't produce ashes,
they tasted different than cigarettes and were more
difficult to use. Eclipse had remained in limited
distribution and is one of the top-selling brands in the
cafeteria at Reynolds' headquarters.Heat-not-burn
technology was 20 years ahead of when consumers were
ready for it. It needed the mass presence of vapor
products to open up an experience-base that smokers
understood," said J. Brice O'Brien, head of consumer
marketing for the maker of Camel and Pall Mall
cigarettes. "The smoker could only compare heat-not-burn
to a combustible, and it lost every time. That's no
longer the case."
Revo is a "modern take on the classic cigarette" that —
unlike popular e-cigarettes that use liquid nicotine —
contains real tobacco, which could make them more
attractive to smokers, O'Brien said.The brand is being
launched with a marketing campaign that lets smokers know
it's different and harder to use than traditional
cigarettes but to "stick with it, because it's totally
worth it," O'Brien said. Revo will cost about the same as
a premium pack of regular cigarettes, which varies across
the country but averages close to $6.
With the health risks associated with traditional
cigarettes and changes in societal expectations, many of
the world's 1 billion smokers want to quit or try other
tobacco alternatives. In the United States, nearly half
of the nation's 42 million adult smokers try to quit each
year, according to the Centers for Disease Control and
Prevention.
In more recent years, much of the attention to quitting
has steered away from nicotine gum and patches to
electronic cigarettes, which many smokers credit with
helping them kick the habit.
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