Kayıt Tarihi: 14-Mayıs-2019
|Gönderen: 13-Şubat-2020 Saat 05:42 | Kayıtlı IP
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Julia Roger - About Author:
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How I Choose Which Products To Promote ECommerce Articles
| February 1, 2009
Willie Crawford who has a database approaching 800,000
loyal subscribers across numerous niches, shares how to
choose product to promote that protect your customers and
build very loyal buying customers. He also shares how get
more joint ventures. Learn more about choosing an
Once it became known that my subscriber database was
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numerous niches - some fairly obscure), I started getting
dozens of joint venture proposals every day. These "JV
proposals" are generally just requests to become an
affiliate for their product, or to help with an impending
Most of the proposals I get are in the internet marketing
niche, while less than 14th of my database is in that
niche. If a product isn't a perfect match for a niche
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offering it to that niche. Experience has taught me that
offering inappropriate products is one of the quickest
ways to lose your list!
I thought that it might be useful to share some of how I
decide which products to promote and why those criteria
matter. This should prove useful to both product owners
looking for joint venture partners, and to those also
trying to decide which products they will promote.
Here are some of the questions that I consciously ask
1) What does it do, and is this something that my
subscribers both need and already want? If they want it
but I don't feel that they need it, then offering it to
them may cause an ethical dilemma. I don't compromise my
ethics! If they don't want it
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looking for it, then making sales can also be an uphill
If it's too difficult to explain what it does, then the
sales process will have to be protracted. If it's just
"the next shiny thing," then telling my subscribers about
it is probably more of a distraction than a service.
2) Does it really work if my customers will just use it?
A skilled copywriter can make burnt toast soaked in
hemlock sound appealing! What value does the product
actually add to the stream of life?
3) Do I know the product owner and feel that they are
reputable and someone I want to trust with customers whom
I care about and nurture? I work very hard at building a
relationship with my customers and trying to actually
help those willing to be helped. I won't do anything to
un-do years of hard work.
4) Has the product owner ever promoted one of my products
and how much effort did they put into it. Many people
have been trained to point out that they are a subscriber
or customer in a joint venture proposal. My question then
becomes did you become a subscriber
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product, just so that you could stick that in your joint
venture proposal. Did you register as an affiliate, and
then promote no harder than making one blog post... which
barely generated 10 clicks?
5) Are they a member of The Internet Marketing Inner
Circle, my membership site
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both exposed to the culture of my online operations, and
I get to interact with them... and get a feel for them
and their business accumen and standards?
This my mastermind where we discuss many complex issues
related to marketing, and running an online business. If
you are a member, then you will have been exposed to many
important concepts necessary for success
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6) Does this compete directly with one of my own products
or projects, or one of my clients' products or projects?
As a business owner, it's generally foolish to sell a
direct competitor's product instead of my own... though
not always. I also feel an obligation to promote my
clients products before promoting those of someone that I
don't have a relationship with.
7) Is it appropriately priced for the value that it
delivers? After testingusingstudying the product, do I
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