Kayıt Tarihi: 14-Haziran-2019
By Anthony Denier, CEO of Webull Financial
|Gönderen: 17-Temmuz-2019 Saat 12:07 | Kayıtlı IP
As I travel around the country speaking to users,
trading clubs, partners and peers, without fail, the
first question I get after I explain our trading
platform is simply: "How do you make money?" I am
writing this letter to answer this question once and for
all with the hopes that people will instead start
asking: "Why Webull?" This, after all, is much more fun
to answer.Without further ado,let's finally lift the
veil of secrecy that has shrouded the zero commission
trading brokerages for so long,and show you why we are
disrupting the traditional online brokerage model.
If you haven't yet heard of us, Webull Financial is a
zero commission, zero fee, no minimums, self-directed US
broker dealer. Like many of our peers, our platform is
app-based and utilizes thelatest tech in the retail
trading space, creating a seamless and easy-to-navigate
I want to be very clear with my 'unveiling' that I do
not speak for all zero commission brokerages, as some
may incorporate monthly fees to supplement their revenue
models. Trade clearing, regulatory compliance, and
system maintenance costs are extremely taxing on any
brokerage, but Webull believes in the Internet model. We
believe that our superior platform will attract so many
users that the tiny amounts of revenue we do generate
per account will add up to make our business model
profitable. Webull's founders revolutionized mass scale
retail during their time with Alibaba, the largest
online retailer in the world, and strive to emulate this
mass approach with the investing and trading world.
Now, onto the unveiling
Get ready for the big secret
We make money the same way every other broker makes
money, but with one less revenue line item: commissions.
Trade commissions account for a vast majority of a
traditional broker's revenue stream. In some cases,
commissions can make up 75% of the total revenue stream
of a broker.Webull's commission revenue iszero! In order
to keep the lights on, we optimize the back-end revenue
streams that every other broker (traditional or non)
utilize to generate revenue. Simply put, these are
Payment for Order Flow, Stock Loan, interest on free
credit balances, and margin interest.
Traditional brokers can easily fall into the trap of
finding ways to get their customers to trade more to
boost trading commissions. Webull does not have this
conflict of customer interests.
Again, I want to be extremely clear and transparent.
Every single stock
broker in the United States generates revenue
using these non-commission-based methods. Our stock
price executions are the exact same as any traditional
brokerage. How do I know? All US brokerages mustfollow
the best execution principles mandated by regulators. If
your order is filled at a price that is outside the
NBBO, it is flagged and we make a best effort for
I have made it our mission to help de-mystify Wall
Street. This is why on our Webull Financial homepage
(www.webull.com) we have listed all the ways we try to
make money on your trading activity that is executed on
our platform. Of course, without commissions!
I hope this letter helps shed some light on how zero
commission brokerages operate, and I can now begin the
conversation with: Why have you not yet tried Webull?
Webull strives to give every user on our platform the
most current technology for security, speed, and smart
decision-making tools, all for free. Zero Commission.
About Webull Financial:
Webull Financial LLC is a broker dealer registered with
the Securities and Exchange Commission (SEC), is a
member of the Financial Industry Regulatory Authority
(FINRA), and the Securities Investor Protection
The headquarters of Webull Financial LLC is located at
44 Wall Street, New York, NY, USA. System response and
account access times may vary due to a variety of
factors, including trading volumes, market conditions,
system performance, and other factors.
Risk Disclosure: Trading of stocks and all other
investment products involves substantial risk of loss
and it is not suitable for every investor. The value of
stocks may fluctuate and as a result, clients may lose
more than their original investment.
Free trading of stocks refers to $0 commissions for
Webull Financial LLC self-directed individual cash or
margin brokerage accounts that trade U.S. listed
securities via mobile devices or Web. Relevant SEC &
FINRA fees may apply.
Download the Webull
app in the Apple App Store or Google Android
Store, completely free.